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He was handcuffed, chained, locked inside a transparent coffin, and lowered seven feet down into a 'grave.' Then seven tons of dirt and cement was poured over him.”Įvery copywriter worth their salt knows that facts don’t sell. “On Halloween 1990, escape artist Joe Burrus attempted his own ambitious version of a Houdini act. The Instagram account is very good at these types of leads. No setups.įor examples of how I use stories to suck people into posts, check out my #advertisinghistorytoday posts. … And looking at you from across the street is a really good-looking guy who’d give Al pst anything to… or something equally R-rated…”ĭone right, a story is an almost foolproof way to get immediate attention. “On your left is a schoolgirl you yearns to own everything you have on. “On your right is woman who’d love to look like you. “You are waiting at the corner for the light to turn green. He once began a sakes letter for Elle magazine like this: Here are the types of leads I like to use.Īpplied correctly, they can get you the same immediate attention as a hook without sounding like a used car salesman.īill Jayme, one of the greatest Direct Mail copywriters, was famous for his story leads. Instead of relying on formulaic hooks that grab readers, you can use leads that gently suck them in. Justin Welsh says your hook is 95% of your success.īut there’s more than one way to get people's attention. That said, it is imperative that you choose your pick and go by the one which aligns with or defines your personality appropriately.5 ways to get people's attention without using hooks that sound like this.
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