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![]() ^ "Jay Electronica's Mountain Dew Commerical: A 'RapFix' First Look"."Mtn Dew's Code Red Is Now an Energy Drink". ^ Castrodale, Jelisa (September 15, 2022).^ "Hey! Code Red Zero Sugar is now in stores although local availability can vary".: Cite journal requires |journal= ( help) Department of Commerce, Patent and Trademark Office. ^ "Official Gazette of the United States Patent and Trademark Office"." -Marketers of colorful drinks dye for big sales". "Virus Gave Pepsi's New Drink Free Global Brand Recognition". ^ Tkacik, Maureen McKay, Betsy (August 17, 2001).^ "Code Red Pre-Release – A Look Back". ![]() The campaign proved to be a successful marketing strategy, contributing to the product's widespread popularity amongst consumers. Mountain Dew Code Red was promoted in December 2010 with a television advertisement featuring rapper Jay Electronica performing his song "The Announcement". In popular culture ĭuring an overnight work session, researchers named the computer worm Code Red after the Mountain Dew variant they were drinking at the time. Īn energy drink version of Code Red was released in 2022. It was replaced by Mountain Dew Code Red Zero in 2022. ĭiet Mountain Dew Code Red was introduced in 2002. In its first year of production, Code Red increased overall sales of Mountain Dew by 6%. In May 2001, Mountain Dew Code Red was released to stores in the United States. ![]() PepsiCo considered calling the variant Wild Cherry Mountain Dew, but branded it as Code Red as urban and ethnic focus groups preferred. The top-scoring winners received a box containing a "you won" letter, six pack of bottles and a Code Red shirt, before this version was officially released. In March 2001, the Mountain Dew website hosted an online racing game. Despite the saturated market of soft drink flavors, Code Red saw great success and is considered a major player in the cherry-flavored beverage market. This addition marked the first time that the brand had ventured beyond its flagship flavor. Mountain Dew Code Red, a cherry-flavored carbonated soft drink, was introduced in 2001 as a flavor extension of the original Mountain Dew. Mountain Dew Code Red Soda 20oz Bottles, Pack of 10, Total of 200 fluid ounces. Refer to the product label for full dietary information, which may be available as an alternative product image. Cherry-flavored variant of Mountain Dew Mountain Dew Code Red Diet Mountain Dew Citrus Soda Pop, 12 fl oz Cans, 24 Pack.
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